Wednesday, March 12, 2008

Prohibition Repeal Day 75th Anniversary

April 7th of this year will commerate the 75th year since Roosevelt Signed into law the Volstead Act. There will be celebrations all over the country and on for sure at Nebraska Brewing Company. Here is their press release.

On April 7th, 2008 Nebraska Brewing Company and beer lovers across America celebrate the 75 years of legal beer that have flowed since the drought of Prohibition. The date will be marked with commemorative beers, brewery tours and special events at many of America’s 1400 plus breweries listed at www.75yearsofbeer.org

Historians note that Prohibition officially ended on December 5, 1933 with ratification of the 21st Amendment. But earlier that year, newly elected President Franklin D. Roosevelt took steps to fulfill his campaign promise to end the national ban on alcohol. He spurred Congress to modify the Volstead Act to allow the sale of 3.2 percent beer in advance of Prohibition’s ratification. Thus on April 7, 1933, Roosevelt himself received newly legalized beer at the White House to toast what was the beginning of the end for Prohibition. In the 24-hours that followed, more than 1.5 million gallons of beer flowed as Americans celebrated.

Nebraska Brewing Company’s 75 Years of Beer celebration takes place April 7, 2008 all day long. The event will feature a select beer on tap served at 1933 prices throughout the day.

“We join with breweries and beer lovers all over the U.S. to celebrate and say that enjoying beer is a legal privilege. This significant date in our nation’s beer history was the moment that ultimately allowed us to brew and enjoy our beer – and share it with the public. Please join us as we celebrate this event in our customary non-standard way!” said Paul Kavulak, Owner/Brewer of Nebraska Brewing Company.

“On April 7th, we recognize the past 75 years of beer and the beer industry’s contribution to American society. The explosion of creativity and innovation by those who make beer is an American success story,” said Julia Herz, spokesperson for the Brewers Association, the not-for-profit trade association for America’s small brewers.

For more information and a list of brewery celebrations by state please visit: www.75yearsofbeer.org

4 comments:

nickspies said...
This comment has been removed by the author.
nickspies said...

Great promotion idea...1933 prices...sounds good to me. I wonder what Paul has is store for us. Maybe the Beglium Pale will be ready then.

Eric said...

From the NBC newsletter, it looks like they will choose a couple beers to have available at the 1933 prices. It also indicates that the price tag will be a dime.

Brendan said...

1933 prices is an interesting marketing idea, but now is not the time to undersell craft beer.