Esquire magazine has wrote an article on the 3 best crossover beers for wine loving women to get interested in beer. I have to say, their number one pick, Nebraska Brewings Melange a Trios has always been high on my list as a great potential crossover beer with all of its Chardonnay notes. I know my wife and a friends wife definitely agreed a few weeks back when we shared a bottle from this years release.
It is just great that Nebraska Brewing is getting pub for it in national publications like Esquire magazine. Here is a brief snip-it from the article.
Does your lady drink more Chardonnay than IPA? Try converting her — gently — with these crossover brews: They're smooth Belgian-style ales with hardly any bitterness but a ton of luscious flavor. Oak barrels (and the microorganisms living within their wooden walls) mellow out the beer and make it taste like nothing you've ever tried before.
1. Nebraska Brewing Company - Mélange à Trois
This Nebraska Brewing Company brew is a full-bodied Belgian-style golden ale that's aged in casks that were used to make Chardonnay. The oak casks contribute a bit of Chardonnay flavor from the wine they've soaked up, plus some toasty vanilla notes that blend nicely with the fruitiness created by Belgian yeast. A delicious match for a giant pile of fries, preferably also Belgian-style.
Nice job guys, now get to work on those new brewery plans, the people around this country are going to be wanting more of your beer.
On another note, I am not sure suggesting a Flanders ale is a good crossover beer. I see the connection with wine but really, I think it takes you to far in the opposite direction of other beers that I don't think you gain much ground. At least with Melange a Trios there is definitely more of a beer base to it and you can see the jump to a Saison or Belgian Blonde and then so on. I am just not sure where you go after you drop a sour beer on someone. I guess that usually isn't my jumping off point with introducing people to craft beer so I have a hard time making that leap. What are your thoughts? What are great crossover beers for wine drinkers? What would give first to a wine lover?
Anyway, great job and keep it up!
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