Light isn’t good for beer. You’d probably go all saucer-eyed if you knew how hard brewers work to keep light from shining on their product, but the effort is visible on the shelves. We’ve known for a long time that the Heineken-like skunky smell can find its way into a beer’s aroma from only a few scant moments in sunlight – and none of us really likes that. Take a look the next time you walk down the beer section. Sam Adams has a cardboard six-pack container that nearly covers the entire bottle. It’s not just for more marketing stuff. Light won’t pass through a can but light will pass, to varying degrees, through every bottle out there.
I wouldn’t recommend you try this, but dropping a full bottle and a full can on concrete is a tragedy with different chalk outlines. Both outcomes will likely get you wet but one could get you hurt – not great in most cases.
For brewers, a can negates a labeler and they kind of become their own marketing tool – there’s a lot of real estate for printing on there. And we can feel good knowing that cans recycle with more side benefits than recycled glass.
I think I can speak for a lot of veteran craft beer drinkers, moving to cans is a great thing. Along with the things listed from Paul, from a consumer standpoint, they are easier to transport, they can be taken more places where glass cannot, they take up less room in your fridge, you don't need a tool to open them and every one likes it in the can, or at least so I have been told.
Take a look at the article and I would bet that we could be seeing a lot more breweries packaging in cans in the future and I imagine one might be sooner then you think.
If you have never purchased craft beer in a can let me suggest a few. Obviously as this is a Nebraska Blog you need to go out and grab one of the offerings from Thunderhead in Kearney, Golden Frau or Cornstalker. My first entry into craft beer in a can was Oskar Blues Dales Pale Ale and I highly recommend that purchase to anyone. There is just something about cracking open a hoppy beer in a can that just seems more enjoyable. I have also read that hop aromas stay fresher in the can and I would agree. One of the best can beers I have had came from Maui Brewing Company, their IPA, full of a wonderful aroma and I had it shipped over and didn't drink the 6 pack immediately. The first can was just as flavorful and aromatic as the last, several months apart. There beers are harder to get a hold of though, as I believe they might only be available in Hawaii. I believe you can also pick up Modus Hoperandi from Ska Brewing in Omaha, wonderful beer.
Anyway, get on the band wagon because it is here to stay.
4 comments:
Whenever I talk to the shopkeeper in a liquor store I ask them to carry more craft beer in cans.
Don't forget Gordon!
Low blow posting the Oskar Blues can. We need it in NE! Here's what's available in cans right now:
Golden Frau, Cornstalker, Newcastle, Heineken, Big Sky Scapegoat, Moose Drool, Trout Slayer, Tallgrass IPA, Kold, Ale, Buffalo Sweat, Oasis, Ska Modus Hoperandi, Ska ESB, Fat Tire, Leine's Summer Shandy. I'm sure I'm missing a few and the Leine's might be done for the season.
I can all my beers.....in stainless steel corny kegs..ha ha.
The reason that we do not have Dale's Pale Ale in Ne (as I have been told) is because the new brewery in Longmont, Co can not keep up with demand!
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