Craft Beer Profitiability - Sell craft beer in your bar!

I saw this video on facebook and had to foward it on.  You should forward it on too.  Craft beer is a better option for a bar and will bring them better clientele that will spend more money and tip better.  I don't believe that you don't have the customer for it in your area.  Keep this in mind.  I live in a very small central Nebraska town, we have 3 bars.  One bar does not serve any draft and does not serve any craft beer.  The other 2 bars have 6 tap handles each and at both locations, 50% or more of those tap handles are craft beer and have been since they opened.  If people in farm and ranch country will drink craft beer regularly, they will surely do it all over.  Bar owners, watch this video please.