Friday, February 11, 2011

Juvenile Diabetes Fundraiser in Lincoln

Press Release
Empyrean Brewing Co. has partnered with K&Z Distributing for a special promotion during the month of February. For every case of Empyrean Ales sold at Lincoln area Hy-Vee stores, the brewery and distributor will donate $1 to JDRF (Juvenile Diabetes Research Foundation).

JDRF is the leading charitable funder and advocate of type 1 juvenile diabetes research worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Diabetes is an autoimmune disease in which the body's immune system attacks and destroys the insulin-producing cells of the pancreas. In children it strikes suddenly, makes them dependent on insulin shots for the rest of their life, and carries the constant threat of devastating complications. While insulin therapy treats the disease and prolongs life, it does not cure diabetes nor will it prevent the eventual devastating side-effects from having diabetes: kidney failure, blindness, nerve damage, amputations, heart attack, stroke and pregnancy complications.

More than 15,000 kids are diagnosed with diabetes in the U.S every year. That's equal to 40 children every day.  Empyrean Brewing Co.’s mother company, Lazlo’s Brewery & Grill has an established history of supporting JDRF through paper sneaker sales and participation in an annual awareness walk. So pick up a six-pack, or two, of Empyrean at Hy-Vee this month and feel good about working to find a cure.

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