Wednesday, August 17, 2011

Crafting a Favorful Beer Brat


From their press release

(Lincoln, NE) – Just in time for tailgate season, Super Saver presents smokehouse-fresh Burning Skye Beer Brats. The collaboration between Empyrean Brewing Co. and Super Saver, two locally owned companies, is the brainchild of Tom Joyce, assistant store director at Super Saver on South 27th and Pine Lake Road. His idea: hand-crafted brats made with hand-crafted beer.

The experts took it from there. As the smokehouse manager for Super Saver, Bob Voss knows sausage. He’s won numerous awards for his creations. Voss teamed up with Jim Engelbart, production manager at Empyrean Brewing Co. Together, they decided Burning Skye Scottish Style beer would make the perfect tailgate brat.

To kick off the new product, they are holding a free sampling on Friday, August 19th from 3-6 p.m. at the South 27th and Pine Lake Super Saver location in Lincoln.

“The sweet, bready-malt flavors and light, smoky finish of Burning Skye are an ideal complement to the flavors of grilled brats with all their trimmings,” Engelbart explained. “Burning Skye Beer Brats will definitely have you asking for seconds.”

Made fresh at each location’s smokehouse, Burning Skye Beer Brats are now available in all Super Saver locations in Lincoln, Omaha, Grand Island, Columbus and Council Bluffs.

“These beer brats are great with any of your favorite BBQ or tailgate sides,” said Voss. Which is good news as the Burning Skye Beer Brats will be stocked by Super Saver through the end of football season.

“It’s exciting when local companies combine their shared strengths in quality and flavor to create a delicious result,” said Voss.

Super Saver stores are owned and operated by B&R Stores, Inc., an employee-owned retail grocery company based in Lincoln, Nebraska.

Empyrean Brewing Co. is the largest and oldest brewery in the state of Nebraska and operates from the Haymarket in Lincoln, Nebraska. Empyrean Brewing Co. distributes in Nebraska, Iowa, North Dakota and South Dakota.

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MEDIA CONTACTS:

Empyrean Brewing Company
Jim Engelbart
Production Manager, Empyrean Brewing Co.
(402) 434-5959

B&R Stores
Marty Jarvis
Director of Marketing, B&R Stores, Inc.
(402) 464-6297, marty@brstores.com
or
Brad Penner
Public Relations Counsel, Snitily Carr
(402) 489-2121, bpenner@snitilycarr.com

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