Friday, August 15, 2014
From their press release...
New Holland Brewing Co. | August 15, 2014
Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Co. has announced plans to distribute their products to four new markets across the great plains and into the Rocky Mountains beginning mid-August. Colorado, Nebraska, Kansas and Iowa will soon be a part of the brewery’s now 24-state territory for beer and 17-state territory for spirits, including Washington D.C. To celebrate, New Holland will be hosting a handful of events in each state in August and September to kick off their launch in Central U.S.
“We are inspired by our mission to contribute flavorful choices to the passionate and thirsty craft drinkers,” stated Fred Bueltmann, VP of Brand and Lifestyle. “We feel connected to these markets for so many reasons, and have heard the call of demand for our beers and spirits. It’s clear there is a strong and growing craft scene, with passionate and dedicated people moving it forward”
New Holland has tapped several respected companies as their distributors for the new territories. CR Goodman in Colorado, Quality Brands of Omaha and Double Eagle in Lincoln, Nebraska, Worldwide Wine and Spirits in Kansas, and Glazer’s of Iowa. “It is amazing to see the remarkable level of service in the craft distribution game,” stated Bueltmann. “We have come a long way as an industry and we are impressed and excited to work with our new partners.”
New Holland will release their Year Round series of craft beer (Mad Hatter IPA, Sundog Amber Ale, Full Circle Kolsh, Monkey King Saison, The Poet Oatmeal Stout and Dragon’s Milk Barrel-Aged Stout) and many of their spirits (Knickerbocker Gin, Hatter Royale Hopped Whiskey and Clockwork Orange Liqueur), as well as several seasonal offerings, with their popular but allocated Beer Barrel Bourbon to follow as production allows. Additionally, the New Holland and Carhartt collaboration brew – The Carhartt Woodsman – will be launched in mid-September.
“As Midwesterners, we have great affinity for the lifestyle of the Great Plains and the Rockies. We embrace the outdoors, craftsmanship and taking time to linger over flavors and conversation. We’re looking forward to sharing New Holland’s Stop and Taste way of life.”
Check out the full itinerary for New Holland’s launch HERE. And stay posted as additional events are added in September for Iowa and Kansas. Some highlights of the launch include:
August Public Events:
8/20: New Holland Launch Party @ Star Bar - Time: 6-8 pm
2137 Larimer St, Denver
8/21: New Holland Launch Party @ Freshcraft – Time: 8-10 pm
1530 Blake St, Denver
8/21: New Holland Launches Nebraska with Benson Beer District Pub Crawl (Omaha, NE). Enjoy fresh New Holland beers, and delicious cocktails and meet the gang from New Holland.
5:30 – 7 pm - 1912 Benson
7 – 8:30 pm – Krug Park
8:30 - 10 pm – Jakes Cigars and Spirits
10 – 11:30 pm – Beercade
8/23 – Great Nebraska Beer Festival
New Holland beers are being poured at the GNBF and Fred, aka “The Beervangelist” will present a Beer and Food pairing at 2:30 pm within the festival grounds where he will also be selling copies of his book, “Beervangelist’s Guide to the Galaxy.” Nebraska Brewing will also be debuting “Attack of the 50-foot Brunette” at the GNBF, a collaborative brew aged in New Holland whiskey barrels.
About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
Posted by Nick S. at 11:45 AM