I must apologize to our readers out there in Omaha craft beer land. I was certain that I had posted something about this fantastic idea of Brickway's not too long ago. However, it appears that I dreamed doing so or something cause it's not where I thought it was.
Brickway Brewery & Distillery is sponsoring a "Bad Beer Amnesty Week" where you can bring in your "bad beer" to Brickway and exchange it straight up for a six-pack of Brickway beer free of charge. They'll be putting all the beer they receive to all sorts of good uses, including a dunk tank for brewmaster Zac Triemert to get dunked in tomorrow night, September 18th at 8pm.
Brickway has also been putting up videos each day at www.BeerAmnesty.com demonstrating the different good uses there are for your "bad beer." Check out the videos. I really did laugh out loud at a couple of them!
Here's their press release:
BRICKWAY OFFERS EMERGENCY RELIEF FROM BAD BEERDuring Bad Beer Amnesty Week all adults with the right to good beer can now have it thanks to an act of goodwill by one Omaha brewery
OMAHA, NE — SEPTEMBER 14, 2015 — Now through Saturday, Brickway Brewery & Distillery in the Old Market is offering alleviation from the oppression of bad beer. Omahans are being called forth to surrender whatever subpar swill they have lying around in exchange for fresh Brickway beer—no questions asked. In addition, Brickway officials will be putting the bad beer to good use in constructive ways, since it’s basically water anyway.
From September 13 to September 19, 2015, dubbed Bad Beer Amnesty Week, visitors to the tasting room at 1116 Jackson Street will receive a Brickway six-pack of their choice (Pilsner, Hefeweizen, or India Pale Lager) only once they give up a six-pack of another type of beer. No purchase is necessary but participants must be 21 years of age or older with ID, and individuals are limited to one six-pack per day. The tasting room is open Monday through Thursday 4 p.m. to midnight, Friday 12 p.m. to 2 a.m., Saturday 11 a.m. to 2 a.m. and Sunday 11 a.m. to midnight.
There are many compelling reasons to offer amnesty to those in possession of bad beer. Perhaps you’ve been left with unwanted beer after Labor Day weekend or had to pick something up from the gas station you don’t really like. Maybe you’ve been meaning to try Brickway and haven’t gotten around to it. Whatever the reason, craft breweries like Brickway now represent more than 11 percent of the U.S. beer market, or 21 million barrels in 2014, according to the Brewers Association. It’s a better time than ever to find out why.
The Brickway crew will be using the surrendered beer in a multitude of ways throughout the week: as moisture for a community garden, for example, and lubrication for an end-of-summer slip n’ slide. On Friday, September 18 at 8 p.m. at the tasting room, brewmaster Zac Triemert will take a dip in a dunk tank filled with it, along with other special guests. “We’ve discovered over the years that there are a lot of things you can do with bad beer that are better than actually drinking it,” says Triemert. “At the same time we want to offer the community a chance to see what Brickway is all about free of charge. It’s a win-win.”
Visit BeerAmnesty.com for more information.
• We make beer for drinking: brewed fresh on premises according to strict standards, tested recipes, and years of experience.
• Brewmaster Zac Triemert was named one of the “20 Entrepreneurs to Watch” by Worth and one of the “40 Big Thinkers Under 40” by Food & Wine.
• This is Omaha’s only combination brewery/distillery and first since Prohibition.
• Pilsner, Hefeweizen, IPL available in cans—all made with premium ingredients and zero adjuncts.
• We also make Brickway Aged Whisky and Brickway White Whisky, both double-pot distilled with single-malt grain in Scottish-made stills.
• Find Brickway beers in Nebraska, Iowa and South Dakota at quality retailers, including Hy-Vee, Baker’s, Whole Foods, Bucky’s, Beertopia, Brix and Spirit World.
• 16 rotating taps at the Brickway tasting room in the Old Market, including seasonal small batch varieties.
• On tap at 100+ locations in Omaha and Lincoln.
Brickway Tasting Room 1116 Jackson Street Omaha, NE 68102