One of the many perks we received on our recent Great American Beer Festival trip were media invitations to great events like the Samuel Adams Longshot announcement and their announcement of their new beer collaboration to re-create New Albion Ale.
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The first part of the presentation was in regard to Samuel Adams mission to brew New Albion ale from New Albion Brewing Company, considered to be one of the pioneer beers and breweries in this country. New Albion was started in 1976 but closed in 1982 due to a weak economy. Jim Koch and Sam Adams wanted to brew their flagship beer, which hasn't been brewed in almost 30 years, as a way to pay homage to what they considered a legend in this industry. Jim spoke for a bit and so did Jack McAuliffe, the owner of New Albion Brewing Company, and that was a hoot. He seemed so humble and excited about it. When asked where he would like to see craft beer go, he said, "...near my house." Apparently, where he lives there aren't any breweries around.
While they are speaking we are handed the New Albion Ale that Sam Adams will begin distributing in January 2013. I didn't take any notes again, sorry, but I remember that I was more than pleasantly surprised by the beer and I know that i will seek it out again because it was a well balanced and flavorful pale ale, hopped with, I believe, cascade. I can imagine when this beer came out it would have been very difficult to sell because of it's strong flavors, but today it would be considered very mild for the style. I thoroughly enjoyed this beer and looked forward to picking it up again. Samuel Adams is also giving all the profits from this beer directly to Jack. I think this is a great tribute for a pioneer and a reason alone to seek out the beer and buy some, you never know if we would have got where we are with out it.
You can catch the press release for this beer here.
That is a pretty long post for us so I will get a Longshot post up at another time. I hope you enjoyed it and I hope you are looking forward to our future posts. The GABF was a great time!
1 comment:
Wow! They sure rolled out the red carpet for you media types! :)
Everyone and their kid siblings know who Jim Koch is but most don't know who Jack McAuliffe is. Its a really neat back story with how New Albion had once failed and now has been brought back to life. Thanks for the write-up.
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